Zeno Group for Pool.com
Pool.com Prepares for
.mobi Land Rush
Backordering Company Offers
Free Pre-Orders for .mobi Domain Registrations
Canada – August 21, 2006 – Pool.com, a leader in domain name
acquisition and secondary market sales, today announced that it is taking
orders for the upcoming .mobi Land Rush.
As the first top level domain (TLD) dedicated to delivering the Internet to
mobile phones, .mobi is expected to draw high significant support from the
world’s largest organizations during the Land Rush on September 26, 2006.
In preparation for this new and unique TLD, Pool.com is making it easier
for its customers and partners to purchase their desired .mobi domains by
offering no upfront costs and decreasing its acquisition cost to $78 for the
initial 2 year registration.
“.mobi will greatly impact the way
people surf the Web as corporations continue to make substantial investments in
developing solid, quality content for mobile sites,”
said Richard Schreier, Product Manager at Pool.com.
“With four mobile phones purchased for every personal computer, more
people each day are accessing the Internet through mobile devices.
Don’t miss out on this huge market!”
.mobi has received approximately 10,000
registration applications for
domain names during the Sunrise phase, the period prior to the Land Rush when
registered trademark holders and public bodies such as governments and other
organizations can apply for domains before the general public.
The September 26 Land Rush will mark the first opportunity for public
registration, where any individual can register a .mobi domain.
on the 65 percent success rate of its .EU releases, customers who place orders
with Pool.com will have a better chance at acquiring their desired .mobi
domains. “The results Pool.com
achieved during the .EU releases are a vital proof point that showcases our
ability to acquire the domains that are critical to our customers’ and
partners’ businesses,” Schreier continued.
is a newly approved TLD, which will be dedicated to delivering the mobile
Internet experience. By
encouraging Web sites to follow .mobi open standards guidelines, the TLD will
provide end-users with an easy experience and consistent content as they browse
the Internet on mobile devices such as cellular phones and PDAs.
It is operated by mobile Top Level Domain Ltd (mTLD), the global
registry for the .mobi top level domain, and is supported by leading mobile and
Internet organizations including Ericsson, GSM Association, Google, Hutchison,
Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, Telefónica
Móviles, TIM (Telecom Italia), T-Mobile and Vodafone.
has made the .mobi pre-ordering process simple and risk-free – with no upfront
costs, customers only pay for domains that are successfully acquired.
Once Pool.com secures a .mobi domain name during the Land Rush,
customers and partners will be able to acquire it
for an acquisition fee of $78,
which includes a two-year domain registration.
In the event that more than one customer orders the same domain,
Pool.com will auction the name to the highest bidder and the final rate,
regardless of amount, will be in lieu of Pool.com’s standard acquisition fee.
Pool.com is a leading company in domain name acquisition and
secondary market sales. It offers a complete suite of domain related services
including secondary domain acquisition, direct and auction sales, domain
security and DNS management. Headquartered in Ottawa, Ontario, Canada, Pool.com
is a member of the Momentous.ca family of online enterprises, providing
customers with high-quality, high-value online services.