Pool.com

Media Contacts:
Marcie Hatch
Zeno Group for Pool.com
marcie.hatch@zenogroup.com
415.369.8120

Pool.com Prepares for .mobi Land Rush

Leading Backordering Company Offers Free Pre-Orders for .mobi Domain Registrations

 

Ottawa, Canada – August 21, 2006 – Pool.com, a leader in domain name acquisition and secondary market sales, today announced that it is taking orders for the upcoming .mobi Land Rush.  As the first top level domain (TLD) dedicated to delivering the Internet to mobile phones, .mobi is expected to draw high significant support from the world’s largest organizations during the Land Rush on September 26, 2006.  In preparation for this new and unique TLD, Pool.com is making it easier for its customers and partners to purchase their desired .mobi domains by offering no upfront costs and decreasing its acquisition cost to $78 for the initial 2 year registration.

“.mobi will greatly impact the way people surf the Web as corporations continue to make substantial investments in developing solid, quality content for mobile sites,” said Richard Schreier, Product Manager at Pool.com.  “With four mobile phones purchased for every personal computer, more people each day are accessing the Internet through mobile devices.  Don’t miss out on this huge market!”

To date, .mobi has received approximately 10,000 registration applications for domain names during the Sunrise phase, the period prior to the Land Rush when registered trademark holders and public bodies such as governments and other organizations can apply for domains before the general public.  The September 26 Land Rush will mark the first opportunity for public registration, where any individual can register a .mobi domain.  

Building on the 65 percent success rate of its .EU releases, customers who place orders with Pool.com will have a better chance at acquiring their desired .mobi domains.  “The results Pool.com achieved during the .EU releases are a vital proof point that showcases our ability to acquire the domains that are critical to our customers’ and partners’ businesses,” Schreier continued.

.mobi is a newly approved TLD, which will be dedicated to delivering the mobile Internet experience.  By encouraging Web sites to follow .mobi open standards guidelines, the TLD will provide end-users with an easy experience and consistent content as they browse the Internet on mobile devices such as cellular phones and PDAs.  It is operated by mobile Top Level Domain Ltd (mTLD), the global registry for the .mobi top level domain, and is supported by leading mobile and Internet organizations including Ericsson, GSM Association, Google, Hutchison, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, Telefónica Móviles, TIM (Telecom Italia), T-Mobile and Vodafone.

Pool.com has made the .mobi pre-ordering process simple and risk-free – with no upfront costs, customers only pay for domains that are successfully acquired.  Once Pool.com secures a .mobi domain name during the Land Rush, customers and partners will be able to acquire it for an acquisition fee of $78, which includes a two-year domain registration.  In the event that more than one customer orders the same domain, Pool.com will auction the name to the highest bidder and the final rate, regardless of amount, will be in lieu of Pool.com’s standard acquisition fee.

 

 

About Pool.com

Pool.com is a leading company in domain name acquisition and secondary market sales. It offers a complete suite of domain related services including secondary domain acquisition, direct and auction sales, domain security and DNS management. Headquartered in Ottawa, Ontario, Canada, Pool.com is a member of the Momentous.ca family of online enterprises, providing customers with high-quality, high-value online services.