Attention Technology Reporters and Business Editor:
Pool.com Revolutionizes Backordering with "pay when we deliver" Service
Start-up challenges up-front costs of backorder competitors
OTTAWA, Canada, June 12, 2003 /CNW/ - Pool.com, one of the Internet's hottest
new ventures, now offers the world a revolutionary free service that allows
customers to backorder domain names without the prohibitive up-front charges
imposed by other leading backorder providers.
"Our value proposition is different - and straightforward," says Len
Bayles, Vice President of Pool.com. "You only pay when we deliver. If not, no
charge - it is totally risk free!"
The free backordering service is now available at www.Pool.com.
With the explosive growth of the Internet - to some 40 million registered
domain names in less than a decade - over 20,000 previously-registered domains
are now deleted every day, or over 7 million per year. New uses of these
domain names represent enormous potential for fresh registrants to attract
traffic and create revenue. To address these opportunities, backordering
services have sprung up to allow customers to file requests to acquire
registered domains when those domains become available.
Typically, leading backorder services charge significant up front fees or
costs, payable whether or not a customer succeeds in acquiring a deleted name.
Pool.com has eliminated these up-front costs, implementing instead a "pay when
we deliver" approach. Customers are charged only when Pool.com successfully
acquires a domain on behalf of a customer: There is no up-front fee or cost.
Further, Pool.com also provides customers with two additional free tools
to make it easier to get sought-after domains - an e-mail-based keyword alert
service to inform customers when domains containing customer keywords are
approaching deletion, and a sophisticated search tool to sort through the
20,000+ domains that are deleted daily.
As part of this rollout, Pool.com is also launching an aggressive
Affiliate program, in which website owners who place links on their own sites
can earn 25% commissions. This is a market-leading commission, aimed at
building an effective affiliate network to reach and inform customers
regarding this valuable and revolutionary new service. Pool.com is also
partnering with leading-edge registrars the world over to deliver this
exciting new service. More information on Pool.com's Affiliate and Registrar
programs is available at www.Pool.com.
www.Pool.com and its affiliated companies in the Momentous.ca group have
long been at the forefront of Internet development, offering industry-leading
full customer service and a full suite of domain registration, hosting, email
and related services. Sister company ICANN-accredited www.Namescout.com is
regularly ranked by the authoritative State of the Domain report among the
world's Top 50 and fastest-growing registrars. Namescout.com was the world's
first accredited dot-name registrar and among the world's first accredited dot-
US registrars and dot-au registrars. Sister company www.Internic.ca was
Canada's first dot-ca accredited registrar and is Canada's leading dot-ca
registrar. The companies serve customers around the globe from offices in
North America and the Caribbean, and are the world's only registrar group
simultaneously accredited by ICANN, NeuStar, CIRA, auDA and the Global Name
For further information: or to arrange a media interview, please visit
www.pool.com or contact Rita Mezzanotte at firstname.lastname@example.org or by telephone at