OTTAWA--(BUSINESS WIRE)--March 27, 2006--Pool.com, a leader in domain name
acquisition and secondary market sales, announced today that it had an 80
percent success rate in securing domain names in the first two Sunrise phases
of .EU. With more than 500,000 domains expected to be acquired during the .EU
Land Rush on April 7, Pool.com is making it easier for its customers and
partners to purchase their desired .EU domains by offering free Land Rush
ordering and decreasing its acquisition cost to EUR 60.00.
"Our success rate for domain acquisition during the Sunrise period was
exceptional and we expect even better results in the Land Rush," said Taryn
Naidu, chief executive officer at Pool.com. "The launch of .EU is expected to
revolutionize the European e-commerce marketplace and the Land Rush may be the
only opportunity for the general public to stake their claims for the domains
To date, 322,390 applications have been filed for .EU domain names during the
Sunrise phase, the period prior to the Land Rush when registered trademark
holders and public bodies such as governments and other organizations can apply
for domains before the general public. The April 7 Land Rush will mark the
first opportunity for public registration, where anyone with a presence in the
European Union can register a .EU domain.
"There's no risk. Even if domain seekers have pre-ordered a domain elsewhere,
there are no upfront costs of pre-ordering with Pool.com. We will significantly
increase their chances of securing their desired .EU domain name," Naidu said.
"When Pool.com secures a .EU domain name during the Land Rush, our customers
and partners will be able to acquire it for the low acquisition fee of EUR
60.00, which includes a one-year domain registration."
In the event that more than one customer orders the same domain, Pool.com will
auction the name to the highest bidder and the final amount, regardless of
amount, will be in lieu of Pool.com's standard acquisition fee.
"We understand the complexity of this business and we're committed to helping
all our customers, from large corporations to individuals, acquire the domain
names they want," Naidu continued.
Pool.com is a leading company in domain name acquisition and secondary market
sales. It offers a complete suite of domain related services including
secondary domain acquisition, direct and auction sales, domain security and DNS
management. Headquartered in Ottawa, Ontario, Canada, Pool.com is a member of
the Momentous.ca family of online enterprises, providing customers with
high-quality, high-value online services.